In this action cycle phase, strategies to support a practice change are selected and tailored to the local context and its identified barriers and facilitators.
In this action cycle phase, the implementation of the best practice is considered in the context of the setting and whether any modifications are needed to make the practice change.
A key characteristic of the Social Movement Action Framework is to create urgency regarding the need for action to optimize opportunities to advance change.
A key characteristic of the Social Movement Action Framework is the element framing in which the change is communicated strategically to create meaning and motivate action from supporters.
A key characteristic of the Social Movement Action Framework is the element emerging leaders in which individuals evolve as leaders engaged in a change initiative.
One of the Social Movement Action Framework's key characteristic is "Intrinsic motivation" in which individual's values and beliefs act as drivers committing them to making change and taking action.