Appendix A: Glossary of terms

Term Definition Brief definition
mobilization The organization and engagement of movement supporters (including change agents and change team members) in collective action activities and other measures to support the social movement goals. (Rowman, 2019)   The act of organizing and engaging individuals and groups in collective action(s)
mobilize The act of organizing and engaging persons and groups (including change agents and change team members) in collective action activities and other measures to support the social movement goals. (Rowman, 2019) To organize and engage individuals in collaborative collective action(s)
momentum The energy needed to initiate and sustain a change. (Rogers, 2010)  The energy needed to initiate and sustain a change