In this action cycle phase, the outcomes of the change initiative are measured to determine the impact. 

In this action cycle phase, strategies are implemented to support the practice change after the outcomes have been evaluated and determined to be effective.   

A key characteristic of the Social Movement Action Framework is to create urgency regarding the need for action to optimize opportunities to advance change.  

A key characteristic of the Social Movement Action Framework is the element framing in which the change is communicated strategically to create meaning and motivate action from supporters.  

A key characteristic of the Social Movement Action Framework is the element emerging leaders in which individuals evolve as leaders engaged in a change initiative.  

One of the Social Movement Action Framework's key characteristic is "Intrinsic motivation" in which individual's values and beliefs act as drivers committing them to making change and taking action. 

One of the key characteristics of the Social Movement Action framework is individual and collective (or shared) action in which people work together through mobilized actions to purposefully create change. 

A key characteristic of the Social Movement Action Framework is "Collective identity" in which individuals engaged in a change initiative develop a shared identity that acts as a powerful driver or 'glue' for their continued commitment to the change and taking action. 

A key characteristic of the Social Movement Action Framework is core leadership structures (or change teams) whose role is to support the guidance and leadership of the change with input and action from others. 

One of the key characteristics of the Social Movement Action Framework is networks of people and resources; these act as supportive mechanisms to access and share tools, ideas and energy to advance change.