As one of the preconditions of social movement action, this element focuses on strategies to root the change as meaningful and urgently needed. 

In this action cycle phase, strategies are implemented to support the practice change after the outcomes have been evaluated and determined to be effective.   

A key characteristic of the Social Movement Action Framework is the element framing in which the change is communicated strategically to create meaning and motivate action from supporters.  

A key characteristic of the Social Movement Action Framework is to create urgency regarding the need for action to optimize opportunities to advance change.  

A key characteristic of the Social Movement Action Framework is the element emerging leaders in which individuals evolve as leaders engaged in a change initiative.