A key characteristic of the Social Movement Action Framework is public visibility in which the change is widely promoted to increase awareness, and widen engagement and influence.

One of the key characteristics of the Social Movement Action framework is individual and collective (or shared) action in which people work together through mobilized actions to purposefully create change. 

One of the Social Movement Action Framework's key characteristic is "Intrinsic motivation" in which individual's values and beliefs act as drivers committing them to making change and taking action.