As one of the preconditions of social movement action, this element includes strategies to build a readiness for change with a focus on fostering activism energy.    

A coalition of community partners who took action and created change for cancer prevention and promotion. 

As one of the preconditions, this element focuses on recognizing the power of social movement action as a viable option for advancing positive change. 

Staff at the Birchmount and General site locations of Scarborough Health Network in Toronto, Ontario, Canada are committed to providing excellence in clinical practice. In addition to implementing best practice guidelines focused on clinical care, they have also address healthy workplace environment issues including focusing on anti-bullying. Learn more in this case study.  

The urgent need to end systemic racism gained international traction following the death of George Floyd. Learn more about how an urgent need for action fosters social movement action in this example. 

The urgent need to transform long-term care (LTC) in Ontario gained broad support in 2020 during the COVID-19 pandemic.  Read more in this case study. 

Doodles are a creative expression of framing to position an issue and build meaning. Learn morew in this case study. 

This RNAO champions training program used storytelling, metaphors, collective artwork and personal narratives to frame the importance of person-and family-centred care.  Learn more 

The Canadian Patient Safety Institute’s #ConquerSilence campaign uses images and powerful messaging to frame patient safety issues.  Read more in this case study. 

An outcome of the Social Movement Action Framework' is scaling in which the change initiative is spread, widened or normalized.