As one of the preconditions of social movement action, this element includes strategies to build a readiness for change with a focus on fostering activism energy.    

A nationwide social movement in El Salvador from 2009 to 2018 supported the achievement of the National Health Forum and exemplified goals and outcomes being met by activists. Read more in this case study.  

The Alzheimer's Association was started by activists committed to advancing Alzheimer's knowledge through research. 

The Campus Kitchens Project was an effective scaled up change initiative that addressed food insecurity. read more in this case study. 

A joint fall prevention program by RNAO and the Canadian Patient Safety Institute (CPSI) that was scaled up, scaled out and scaled deep.  

United Kingdom junior doctors increased their capacity as change agents after mobilizing and implementing the WHO surgical checklist. 

A key characteristic of the Social Movement Action Framework is to create urgency regarding the need for action to optimize opportunities to advance change.  

A key characteristic of the Social Movement Action Framework is the element framing in which the change is communicated strategically to create meaning and motivate action from supporters.  

A key characteristic of the Social Movement Action Framework is the element emerging leaders in which individuals evolve as leaders engaged in a change initiative.  

One of the Social Movement Action Framework's key characteristic is "Intrinsic motivation" in which individual's values and beliefs act as drivers committing them to making change and taking action.