What is the Youth Wellness Champions Program?
Introducing the Youth Wellness Champions Program
Sometimes we all need a little help from friends. This is especially true for youth in terms of their mental health and well-being. Good mental health is important for everyone, including youth.
Mental health, illness and substance use among youth is a very serious issue. The good news is that peer-support-based interventions such as the Registered Nurses’ Association of Ontario (RNAO) Youth Wellness Champions (YWC) program help find solutions.
Whether you’re an adult or a youth seeking to pave a brighter future for other young Canadians, our YWC Toolkit will help you be better informed, inspired and most important of all, involved in helping to create supportive, inclusive and resilient communities.
What is the Youth Wellness Champions Program?
The Youth Wellness Champions Program (YWC Program), funded by the Government of Ontario, is an innovative, peer-based program based on youth engagement principles, designed to help youth develop the knowledge and skills they need to cope with mental health and substance use issues.
When it comes to mental illness, youth is a critical period: most people living with a mental illness see their symptoms begin before age 18. There is also a well-established relationship between mental illness and substance use.
Background & key facts
Ontario youth are at risk. The mental health problems that adults experience – such as depression and anxiety – affect youth as well. Although it’s easy to discount the emotional struggles youth cope with as “typical teenager issues”, the journey into adulthood poses unique, complex pressures.
For the last three decades, the mental health needs of Ontario’s children and youth have been steadily increasing.
Evidence from the Canadian Mental Health Association paints a stark picture:
Key facts
Approximately one in five Canadian youth are affected by a mental illness or disorder
Suicide is the second leading cause of death among youth and young adults between 15-34 years.
In Canada, only 1 out of 5 children receive appropriate mental health services.
There is also a well-established relationship between youth, mental illness and substance use:
Key facts
Youth between 15 to 24 are three times more likely to have a substance use problem than people older than 24 years of age.
People diagnosed with a substance use disorder have a substantially increased risk for a mental illness, including depression or other mood disorders.
Children with mental illness tend to initiate substance use at earlier ages, and are more likely to develop problematic substance use than children without these disorders.
And of great concern: More than four out of 10 students report that, in the past year, there was a time they wanted to talk to someone about a mental health problem, but did not know where to turn.
The promise of early interventions
The good news is that early interventions for youth with mental health issues not only improve quality of life, but have potential benefits in terms of health-care system costs.
According to the Mental Health Commission of Canada, establishing the foundation for healthy emotional and social development, as well as prevention and early intervention, are key to ensuring the mental wellbeing of every Canadian. Without the right supports, people with mental illness and substance use problems, their caregivers and their families can experience great suffering.
RNAO has consistently advocated for a robust mental health care system with a wide range of programs and services – including health promotion and wrap-around supports like housing and employment services – to ensure that people receive the preventative care, treatment and the supports they need to recover and thrive.
The YWC program’s comprehensive youth-engagement model aims to improve the health and well-being of children, youth and adult allies:
- acceptance of mental illness and reduction of related stigma
- prevention of substance misuse
- creation and enhancement of supportive, inclusive and resilient environments for youth
- a focus on promoting mental health strategies and increasing mental health literacy
Boosting mental health literacy requires several components, including:
- the ability to recognize mental health and illness
- knowledge and beliefs about risk factors and causes
- knowledge and beliefs about self-help interventions and available professional help
- attitudes which facilitate recognition and appropriate help-seeking
- knowledge of how to seek mental health information.
The YWC Program raises awareness about mental health and stigma attached to mental illness – one of the biggest barriers to promoting and addressing child and youth mental health.
What is stigma?
“A social process, experienced or anticipated, characterized by exclusion, rejection, blame or devaluation that results from experience or reasonable anticipation of an adverse social judgment about a person or group”
(Martin & Johnston, 2007, p. 8).
This causes a risk factor leading to negative physical and mental health outcomes – in part because up to 60 per cent of people with a mental health problem or illness will not seek help for fear of being labeled
“Resilience” is the process and outcome of successfully adapting to difficult or challenging life experiences, especially through mental, emotional, and behavioral flexibility and adjustment to external and internal demands. It has also been described as the “ability to adapt well and recover quickly after stress, adversity, trauma, or tragedy."
In recent years, “resilience as treatment” has surged as a topic of psychological study and practice. This is often framed as a notion that the resources and skills associated with resilience can be effectively taught, cultivated and practiced in classroom or school settings.
While resilience techniques can be helpful in some circumstances, they should not be used as a cure-all for historically oppressed and excluded youth coping with adversities imposed on them by racist, heterosexist and patriarchal systems and structures. It is unfair to expect youth from marginalized communities or from families on low incomes to adapt to harsh circumstances by themselves without wider supports. That is, while programs that support resiliency and coping should be taught to youth, the wider social demographic factors that influence health must also be considered.
How YWC works
Peer-to-peer programs like YWC are powerful tools that help shifts attitudes from a mental illness focus to a mental health promotion lens. Why? Peer leaders are easier to relate to than adults – they can more easily contextualize messages and expectations for a youth audience. They share important knowledge that can help both youth and adult allies with recognition, support, prevention, early intervention efforts, and (where appropriate) resilience.
The YWC Program is based on an understanding that peer leaders are easier to relate to than adults; they can more easily contextualize messages and expectations to address the needs of their peers. See the YWC Support Pillars section for information about youth engagement principles.
Our approach is multifaceted but straightforward. It uses a peer-led, multi-partner, multi-component youth engagement model, involving local public health units, district school boards and schools to mentor Youth Champions to plan, implement, and evaluate local youth engagement and health promotion activities within their schools and communities.
- Training adult allies
- Developing and training Youth Champions
- Planning and implementing local health promotion initiatives aimed at youth
- Celebrating achievements and evaluating progress
Our success hinges on adequate training of both youth and adults at the start of the program to learn about mental health promotion, stigma reduction, substance use prevention, youth facilitation and leadership techniques, and how to work with Youth Champions. Partner collaboration, networking and support and capacity building are all used to create a strong foundation.
Resources

Leading Change Toolkit
Leading Change Toolkit provides two complementary implementation frameworks to make change happen.

Resources and tools
YWC program specific resources and tools to support Making Change Happen.