Marketing Best Practice Guidelines: How to Introduce and Sustain Practice Changes

This presentation focuses on three best practice guidelines that have been successfully introduced at Thunder Bay Regional Health Sciences Centre and, the steps the organization has taken to market and sustain practice change.

The RNAO best practice guidelines highlighted are:

Preventing Falls and Reducing Injury from Falls

Assessment and Management of Pressure Injuries for the Interprofessional Team

Oral Health: Nursing Assessment and Intervention

Session objectives:

During this presentation, participants will learn how to:

• understand your audience
• develop your marketing plan
• search for the elusive medical champion
• monitor practice change
• address the "six-month bump"

Presenter and credentials:

George Fieber, Registered nurse and nursing practice leader, Thunder Bay Regional Health Sciences Centre