Examples of framing

Read the examples below to get ideas on how to begin framing a shared concern and/or strongly desired change.

Example #1 - Using doodles to frame an issue

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Using doodles to frame an issue

This is one of five doodles used to frame the issue of poverty; the notion of people being "locked in" by circumstances outside their control is a powerful metaphor. This doodle shows some of the main factors that combine to restrict and restrain people, locking them into poverty. (Joseph Roundtree Foundation 

Example #2 - Engaging Champions’ narratives

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Engaging Champions’ narratives

This RNAO champions training program used storytelling, metaphors, collective artwork and personal narratives to frame the importance of person-and family-centred care. 

Example #3 - Using images and messages for campaigns 

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Using images and messages for campaigns

The Canadian Patient Safety Institute’s #ConquerSilence campaign uses images and powerful messaging to frame patient safety issues. The campaign includes webinars, podcasts, social media content and a communications toolkit. 

Example #4 - Sharing compelling stories to frame values

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Sharing compelling stories to frame values

This Best Practice Spotlight Organization (BPSO) uses a compelling story to frame its organizational values.  See the Lillian’s Story video: Mother's Final Wish. 

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Tell us how you and your change team have used framing at #LeadingChangeToolkit