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Social movements arise in settings that are receptive to change for a shared concern or desired change. In this section, you will learn about the multiple factors that influence receptivity to change, including domains of energy. You will also learn how to gauge the five energy domains in your setting, and what factors can enhance them.
What is the precondition "Receptivity to change"?
This precondition happens when Individuals in an organization or other setting recognize an emerging shared concern or desired change, and interest and/or pressure for change is rising. There is a growing willingness to address the shared concern or desired change by using social movement actions.
Why is this precondition important?
- Receptivity to change is an essential precondition to organizing and taking individual and collective action. When present, there is an increased likelihood of success fueled by individuals’ support and engagement for the proposed change. The degree of receptivity for change indicates whether the change can move ahead and action begins (Sustainable Improvement Team and the Horizons Team, 2018).
- In settings where there is receptivity to change, change teams and change agents are starting to emerge as informal leaders moving a vision forward. In environments that lack receptivity, these people can be seen as "making trouble", promoting personal grievances or having unrealistic dreams; any attempts at leading change are quickly thwarted (Sustainable Improvement Team and the Horizons Team, 2018).
