Ambassadors for the change as innovators or early adopters | Credible and influential peer champions for the change | Key influencers and opinion leaders | Boundary spanners |
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Are knowledgeable and skilled in driving change in their local context or setting Embrace new knowledge to remain current in the best practices Are knowledge brokers who have the know-how to effectively convey information to peers Actively engage in evidence uptake and sustainability as role models |
Think strategically and creatively to develop new ideas and approaches to support change Seen as credible leaders with knowledge of change and change processes Recognized among peers as role models who take action Know how to get others interested and involved in change activities Use celebrations of achievements as opportunities to gain public visibility for the cause |
Have the power and ability as informal leaders to shape peer viewpoints Are effective at enabling change through their connections with others and their perceived value May be more impactful at leading change initiatives than those in formal roles Give meaning and value to shared experiences Have the power to accelerate the engagement of others by appealing to them to get involved |
Have relationships and connections with others beyond or outside of the local context May have access to resources as a result of their collaborations with others (such as social groups, organizational or regional networks beyond the local context)
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SOURCES: Bevan et al., 2011; Bibby et al., 2009; Burbidge, 2017; del Castillo et al., 2016; Dementia Action Alliance, 2018; Grinspun & Bajnok, 2018; Kennedy et al., 2019; Waring & Crompton, 2017.
Accelerate Your Success: The Knowledge-to-Action (KTA) Framework’s "Identify the problem" action cycle phase includes strategies for how change agents can work together as a change team. As social movement actions are driven by the collaborative and coordinated efforts of a unified group, it can be helpful for change agents to learn skills in this area. Visit "Identify, select and review the knowledge tool" at Tools | RNAO.ca to find out more about working as a team and choosing knowledge tools such as Best Practice Guidelines to address a problem.