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Use framing or reframing to re-establish the credibility and value of the shared concern or desired change and the urgent need for change. |
A loss of momentum can be a common problem, especially in busy settings with multiple concurring or competing priorities. When this occurs, strategies are needed to effectively respond and re-ignite the momentum. The table below lists some common causes of why momentum can wane and some suggested strategies for how you and your change team can respond.
Common causes of lost momentum and suggested response strategies :
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Use framing or reframing to re-establish the credibility and value of the shared concern or desired change and the urgent need for change. |
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Foster leadership from within the social movement’s core structure to grow new leaders through mentoring and support. |
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Engage the core leadership structure to strategically plan individual and collective action activities that are organized and coordinated. |
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SOURCES: Bate et al., 2004a; Bibby et al., 2009; Kebede, et al., 2000.
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