As a known risk factor for cancer, stroke, heart and lung diseases in Canada, the health and economic costs associated with tobacco use are estimated to be $17 billion annually, including $4.4 billion in direct health-care costs1. In 2015, approximately 3.9 million Canadians, fifteen years of age and older were smokers, and the majority were considering quitting and have made quit attempts2. In Ontario alone, about 13,000 people die annually from diseases caused by smoking.