Individual and collective action activities are specific to a local context and to the goals of the social movement; therefore, they cannot be prescribed. Examples of collective action activities are listed below to support understanding and generate ideas:
To support dissemination:
- Hold promotional activities to introduce the movement to staff.
- Set up an in-person or virtual information stall with posters and leaflets to support the dissemination.
- Go to units and have champions and other informal peer leaders talk to staff.
- Disseminate newsletters detailing activities and updates.
- Engage local and/or social media to gain visibility.
To engage stakeholders:
- Host fun events to drive staff interest.
- Hold a ‘go-live’ day to officially kick off a change initiative.
- Hold meetings with community groups.
- Hold public meetings, rallies, and/or protests to disrupt the norms and procedures of everyday life.
- Hold education sessions to learn new knowledge and skills.
To engage collective action beyond a local context:
- Participate locally in a change process that is having a global launch. Organize a local launch to motivate participation and change.
SOURCES: Carson-Stevens et al., 2013; Embry & Grossman, 2006; Lippman et al., 2013; Wynn et al., 2011.