Examples of framing

The examples below can provide ideas for change teams and change agents on how to begin framing the shared concern and/or strongly desired change.

Example #1 - Using doodles to frame an issue

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Using doodles to frame an issue

This is one of five ‘doodles’ used to frame the issue of poverty, where the notion of people being ‘locked in’ by circumstances outside of their control is a powerful metaphor. This doodle shows some of the main factors that combine to restrict and restrain people, locking them in poverty. (Joseph Roundtree Foundation 

Example #2 - Engaging Champions’ narratives

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Engaging Champions’ narratives

In this example, the RNAO champions training program used storytelling, metaphors, collective artwork and personal narratives to frame the importance of person-and family-centred care. 

Example #3 - Using images and messages for campaigns 

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Using images and messages for campaigns

The Canadian Patient Safety Institute’s #ConquerSilence campaign uses images and powerful messaging to frame patient safety issues. The campaign includes webinars, podcasts, social media content and a communications toolkit 

Example #4 - Sharing compelling stories to frame values

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Sharing compelling stories to frame values

This Best Practice Spotlight Organization (BPSO) uses a compelling story to frame its organizational values.  Lillian’s Story video: Mother's Final Wish 

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Tell us how you and your change team used framing at #LeadingChangeToolkit