Case study #1 - Anti-bullying campaign for children of military families
As part of a school anti-bullying campaign for children of military families in the USA, social movement participants used collective identity to promote an anti-bullying message. Collective identity activities used included: posters, artwork and t-shirts to publicize their communication messages; consistent use of the colours black and purple to unify their campaign; having staff and students announce the initiative and engage in it; and having local businesses wear t-shirts with the anti-bullying messaging as a sign of community support for the campaign (de Pedro et al., 2017).
Case study #2 - The RNAO Best Practice Spotlight Organization® Program
The Best Practice Spotlight Organization® (BPSO®) Program (https://rnao.ca/bpg/bpso) has global reach and impact that is sustained by many factors, including the development of collective identity that promotes an evidence-based culture. The BPSO logo, as a tangible representation of a collective identity, is displayed in individual sites to indicate they are BPSO units. This visibility motivates and inspires nurses and other staff to use best practice guidelines (BPG) to support the health and well-being of staff, patients/persons and their families. Participation and membership in the international BPSO network further the ties and pride of BPSO and builds the collective identity (Grinspun & Bajnok, 2018).
Within organizations, individual BPSOs nurture Best Practice (BP) Champions (https://rnao.ca/bpg/get-involved/champions) who take on leadership roles to support the planning, implementation, evaluation and sustainability of BPGs. Nurses and other staff members develop a collective identity based on a culture of integrating evidence-based practice to achieve excellence in care. The visibility of BP Champions is seen when staff wears BPSO-branded clothing items (see photo above), and BP Champions’ pins (see the photo below of a pinning ceremony of a new champion by RNAO CEO, Dr. Doris Grinspun, following the successful completion of a training workshop ) (Grinspun & Bajnok, 2018).
Tell us about you and your change team’s collective identity at #LeadingChangeToolkit