Additional resources

Additional resources
Name of resource Description
Towards a million change agents (Bate et al., 2004) Towards a Million Change Agents Section 11 of this paper explains the types of framing (diagnostic, prognostic & motivational); framing activities (strategizing, mobilizing, uniting); and framing tasks (scripting, staging, performing, interpreting). 

Five framing tips: Framing for social change (Kendall-Taylor & Stevens, 2019)

Tips for framing for social change include using frames to promote understanding and avoiding crisis messaging as it can lead to crisis fatigue.
Framing equality toolkit (ILGA Europe, 2017) Framing Equality Toolkit This equality framing toolkit focuses on three steps: define the task, create frames, test and refine.
Leading Large Scale Change Transformational - Storytelling template (Sustainable Improvement Team & the Horizons Team, 2017) Leading Large Scale Change,  A Practical Guide (p. 50-52) This resource includes an example of a storytelling template and additional tips for effective framing.

Communication guides to support the development of framing messages
Name of resource Description

Communications toolkit (Canadian Quality and Patient Safety, undated) 

CQPS Framework Combs toolkit.pdf (

A communications toolkit that can support framing focused on patient safety and quality improvement.
The science of what makes people care (Christiano & Neimand, 2018) The Science of What Makes People Care This article describes five principles for more effective communication.
Scaling deep to improve people’s health: From evidence-based practice to evidence-based policy (Grinspun et al., 2018 In: Grinspun D, Bajnok I, editors. Transforming Nursing through Knowledge: Best Practices for Guideline Development, Implementation Science, and Evaluation. Indianapolis: Sigma Theta Tau; 2018a. p. 465-491.) The authors describe a comprehensive framework that includes the component of framing to advance evidence-uptake into healthy public policy changes through the integration of social movement action to achieve systemic change. The framework presents a detailed description of two key pillars --  evidence and advocacy -- with all their domains of action; and how these have been used through five stages for advancing healthy public policy: framing (building on George Lakoff, 2004, renowned work); promoting awareness; ensuring uptake; sustaining change; and evaluating outcomes.
A practical guide for communicating global justice and solidarity (Health Poverty Action, 2019) A Practical Guide for Communicating Global Justice & Solidarity This practical communications guide includes principles and contents for effectively communicating your message.
Promoting health: advocacy guide for health professionals (International Council of Nurses, 2010) ICN-NEW-28.3.2010.pdf ( A guide to support health-care providers to act as advocates to create positive health and social change using social movement thinking at all levels of change (micro, meso and macro) with a focus on system-level change. The guide includes a chapter focused on using media for advocacy, creating advocacy publications and tips on lobbying letter writing.