Linking this phase to elements of the Social Movement Action Framework
You and your change team’s capacity in the ‘Evaluate outcomes’ phase may be enhanced and/or accelerated by the addition of some of the elements of the Social Movement Action (SMA) Framework. Both KTA and SMA frameworks are complementary and can be used together to accelerate change uptake and sustainability. In addition to the linking example described earlier in this section, there can be many other points of connection between the two frameworks. Below are two more examples for your consideration:
- Public visibility: When evaluating outcomes, you and your change team may include an assessment of the level of stakeholder engagement as an outcome measure. When public domains such as social media platforms have been used to highlight practice changes, the number of reposts and views can be determined to demonstrate uptake. Similarly, if a hashtag has been used for the change initiative, the number of followers and the threaded discussion can also be used to gauge the level of engagement.
- Goals are fully or partially met: You and your change team can include in your evaluation whether the goals or vision of the practice change has been met and to what extent. Social movements can result in health transformation being realized through evidence uptake and sustainability.
For more discussion about the dynamic links between the elements of the SMA Framework to the KTA Framework, see the section ‘Accelerate your success with the Leading Change Toolkit™’.
Getting ready for the next phase, sustaining knowledge use: For any practice change, it is never too early to think about how you can ensure that the practice change can be sustained in your setting. Early sustainability planning can help you and your team determines the ways in which the change can be incorporated into work routines or as a standard of care. In the KTA framework, the sustainability phase is logically placed after evaluation, because decisions on whether the practice change is compatible and feasible for your setting may change after evaluating the implementation of the practice change. Regardless, thinking about sustainability earlier can help you prepare strategies you can use to sustain the practice change.